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Unit Two Essay Checklist:

Introduction/Abstract
-Brings the reader into the paper with an intriguing image, thought, or element of the ad.
-Briefly summarizes the ad.
-Includes a thesis statement that addresses your rhetorical findings in the ad and tells the reader whether or not you found the ad as a whole to be effective.

Description
-Is completely objective and contains no commentary from the writer
-Is a detailed review that addresses all physical elements of your ad.

Analysis
-Uses details from your description to make claims about the rhetoric of the ad.
-Whenever a claim is made evidence is provided to explain the reasoning behind the claim.
-Addresses at least one mode of persuasion (ethos/pathos/logos), at least one of the 15 appeals, and either the window or mirror effect.
-Is objective and does not contain the writer’s judgment of the ad.

Evaluation
-Addresses claims from your analysis and comments on whether or not they were effective uses of rhetoric.
-Evaluates all individual claims in light of the target audience, and then evaluated the ad as a whole.
-Evidence is always provided to reinforce evaluations and to show why the judgment was made.
-Finally, a brief overview of your personal evaluation of the ad as a whole.

Conclusion/Summary
-Restates the thesis
-Discusses your understanding of analysis after having taken on this assignment.
-Ends with an “open door” that allows the reader to continue thinking about your findings. This can be done through a striking image, a question, or provocative statement.

Format
-MLA heading with page numbers
-1” margins, no extra space between title, heading, and subtitles!
-12pt font times new roman
-Hard copy stapled when turned in.

 

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About Ms. Ruffino

Hello students, I'm very excited for the semester with hopes that this blog will keep everyone organized and on task! If you have any questions or concerns stop by my office (Faner 2238) or let me know via email.

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