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15 BASIC APPEALS OF ADVERTISING AND EXAMPLE ADS

1) Need for Sex
carlsjr1

2) Need for Affiliation
imagescaioxsr6

3) Need to Nurture
pedigree-dog-food-dachshund-small-44140

4) Need for Guidance
dos-equis-beer-some-people-know-more-than-you-listen-to-those-people-600-72099

5) Need to Aggress
f33413_6eded0cb1298d7248ad22c523c7c038d

6) Need to Achieve
cF6Dk

7) Need to Dominate
Lebron-James--Nike--lebron-james-37460_1024_768

8) Need for Prominence
jckadv4_darker

9) Need for Attention
Cara_Delevingne_DKNY_Eyewear_Spring_Summer_2013_Ad_Campaign_Glamour-Boys-Inc

10) Need for Autonomy
bedhead

11) Need for Escape
MomentsFindYourBeach

12) Need for Safety
johnsons_antibacterial_new_york_aotw

13) Need for Aesthetic Sensation
Motorcycle Details

14) Need to Satisfy Curiosity
vw_bluemotion_pz_magritte_450

15) Appeal to Physiological Needs
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About Ms. Ruffino

Hello students, I'm very excited for the semester with hopes that this blog will keep everyone organized and on task! If you have any questions or concerns stop by my office (Faner 2238) or let me know via email.

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