ENGLISH 101—FALL 2013
UNIT 2: ADVERTISEMENT ANALYSIS & EVALUATION
Working Folder Submission Date: 10/4/2013
For this assignment your task is to compose a report on the advertisement you have chosen based on its use of visual and verbal rhetoric used to persuade or connect with the audience. You should identify the thesis of the ad and explain how the ad supports that thesis as well as explain how well the ad persuades its audience to accept the thesis. Your writing must support the analysis and evaluation with evidence and do so in a clear and logical manner.
Your essay should be broken into sections labeled with the following headings:
Your introduction should provide a thesis statement about the ad’s approach and effectiveness. The introduction should be concise, but act similar to an abstract so that if your reader were to review only that portion of the essay they could wholly understand the ad’s approach as well as your evaluation.
Your description should be thorough enough so that your reader can visualize your ad it without actually seeing it. In doing this consider the most minute of details down to color, shape, font, light, figures, people, and textures of the ad.
Your analysis must provide a clear and detailed discussion of rhetorical mechanisms at work in the ad. In this section you are offering claims that explain the ad’s thesis along with evidence to your assertions.
Your evaluation will be an argument of whether or not rhetorical devices and approaches are working effectively to convey the thesis you identified in the ad.
Your Summary should recap on the prior arguments without directly restating them. Take this brief section as time to contemplate how you formed this understanding of your ad and if the elements of your ad worked effectively overall.
Because we have transitioned into closed-form writing this essay should be free of grammatical, mechanical, and usage errors. The report should comprise sentences and paragraphs that logically develop your argument. The transitions between sentences, paragraphs, and sections should be clear.
Your working folder submission should be typed in 12pt Times New Roman, double-spaced, and posses 1” margins along with an MLA style header that states your name and the page number.
Please remember to staple your essays before including them in your working folder and do not forget to provide the actual ad that you have focused on, as its inclusion is mandatory. D2L submission is also mandatory for the working folder draft of this essay.